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The redesign process was structured into several key phases. Initially, we conducted a thorough analysis of the existing website to identify pain points and areas for improvement. This comprehensive analysis included user surveys, competitor analysis, and a detailed review of analytics data. Following this, we moved on to the design and prototyping phase, where we created wireframes and prototypes using Figma. Our focus was on developing intuitive navigation, clear call-to-actions, and a visually cohesive design language. Special emphasis was placed on color theory, typography, and imagery to ensure alignment with the brand’s identity.
The redesigned website successfully achieved the project’s objectives, resulting in enhanced user satisfaction with improved navigation and user experience. Engagement metrics increased, showing longer session durations and lower bounce rates. The design achieved brand consistency and improved accessibility, making the website more inclusive. This project allowed me to apply my UI/UX design, web development, and user research skills, enhancing my ability to deliver high-quality, user-centric web solutions.