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I defined the breakfast café’s mission, vision, and core values, developing a brand personality that embodies warmth, reliability, and approachability. The logo, featuring a stylized bird and a mug, and the brown color palette, were chosen to evoke comfort and familiarity. Marketing materials, including business cards, menus, packaging, and promotional items, were created to align with the brand’s visual identity. The video was designed to reflect the brand’s personality, and guidelines for a consistent, engaging, and friendly brand voice were established for all communication channels.
The project successfully established a strong and memorable brand identity for the breakfast café. By integrating a thoughtfully designed logo featuring a stylized bird and a mug with a warm brown color palette, and creating cohesive marketing materials, I effectively captured the café’s essence of warmth and reliability. The brand's consistent voice and visual identity resonate with the target audience, ensuring a positive and engaging customer experience. Overall, this branding effort has positioned the café favorably in the market, reflecting its unique character and mission.